Digital HR-AI Implementation: Analysis of Employee Experience Enhancement in Higher Education

Abstract

This study analyzes artificial intelligence (AI) and its impact on employee experience at Semarang universities. A mixed-method analytical study reveals that implementing HR-AI optimizes aspects of employee experience, including recruitment, competency development, and performance management. After implementing the Digital HR-AI system, the analysis results show significant improvements in HR process efficiency, employee satisfaction, and work productivity. Key challenges include the digital divide, resistance to change, and the need for continuous training. The study provides theoretical and practical contributions to developing an adaptive Digital HR-AI model for higher education institutions. The findings underline the importance of a multidimensional approach that considers technological, organizational, ethical, and cultural aspects in the digital transformation of human resource management.
Keywords: Digital HR, Artificial Intelligence, Employee Experience, Higher Education, HR Analytics